Paul

Client: An education provider for people with disabilities, focused on empowerment through inclusive and accessible learning. Example simple video with some of the messaging I used. The Challenge: After three years on social media, the client had only 36 followers across their platforms. Their message was important—but it wasn’t landing. Their visuals were inconsistent, their …

Case Study: Building a Social Media Presence That Resonates — And Works Read More »

Client: AnonynousRole: Graphic DesignerTools Used: Adobe InDesign, AI Writing AssistantTimeline: 3–4 Business DaysDeliverables: 30-page PDF Playbook (Horizontal Format) 🧩 The Challenge The client provided a basic text document with the request to “do my thing.” That meant transforming raw copy into a fully designed, branded, user-friendly resource—quickly. The playbook was aimed at internal and external audiences working in logistics and …

Case Study: Designing a 30-Page Playbook That Works (and Reads) Smarter Read More »

Client: Twin Cities Wedding & Event Professionals (TCWEP)Duration: Ongoing (5+ Years)Project Focus: Annual Peer-Nominated Awards Show 🎯 Objective To boost engagement, visibility, and long-term online presence for finalists of TCWEP’s annual awards show, while streamlining the process from nominations to post-event publicity through strategic email marketing, branded content, and workflow management. 🤝 Partnership in Action Over the past …

Case Study: Elevating the Annual TCWEP Awards Through Owned Marketing Channels & Solid Design Read More »

TCWEP Co-founder Michelle Tverberg spoke with Reader’s Digest about one of her best tips to use while networking in their article 10 Body Language Secrets to Use that will Make You More Successful by Juliana LaBianca. “Make your smile even more powerful by timing it perfectly. “Give a smile to someone, but hold it back …

Reader’s Digest – 10 Body Language Secrets for Business Read More »