Details
I helped the local small-business, Nitpickerz, see that the science and facts of a head-lice infestation is interesting to kids and parents. We did 4 posters for the client’s location. These were hung up in October, which tied into Halloween so well.
What I love about this concept is it taps into the thought that you aren’t alone in being grossed out by lice, and these take some of the mystery (and fear) away by providing factual information. The “why” behind the yuckiness. It’s all fun and a bit gross – things kids generally like!
These were also used online with ads on social media targeted at parents the month of Halloween.
I did the concept, layouts (stock imagery), and copy writing.